What is IDFA ?

IDFA — Adapty Glossary idfa meaning Beginning with its iOS software update, Apple will allow its users to choose whether to allow apps to track their IDFA Google calls their Google idfa meaning IDFA is an Apple iOS feature that identifies a user's mobile device You can use Privacy & messaging to show your users an IDFA

bc meaning in whatsapp chat IDFA and GAID doesn't mean that measurability is non-existent on mobile now